Alan was previously Vice President Sales and Marketing Europe for Mindready Solutions, a publicly quoted international test company. He brings extensive experience in technical marketing and sales, including the highly successful rebranding of Yelo Ltd which he co-founded.  With a First Class Honours Degree from Queens University, he is a chartered Electronic Engineer and Fellow of the IET.

Alan is responsible for moving Sensor and Technology Devices' growing portfolio of innovative medical products into the market place.